Myself and a couple of friends got talking recently about who we follow on Instagram. We all agreed a balance of friends, celebrities, galleries and shops are a good choice. But who's the best? It depends on your tastes, obviously, but here's my pick:
Tate Gallery, art gallery in London, Liverpool and St Ives - tategallery
Follow the Tate for behind the scenes views of artists preparing their wares and exclusive peeks of upcoming exhibitions.
Time Out London, city guide - timeoutlondon
This feed includes random Londonisms from both the Time Out team and, if you use the hashtag #timeoutlondon they will share your snaps too.
Alexa Chung, model and presenter - chungalexa
From holiday envy (I get this from a lot of the celebs on Instagram) to clothes envy to megaLOLz, Alexa's pics are little pick me ups.
Rihanna, singer - badgalriri
When I saw what her name was I was inclined not to follow to be honest... but you have to hand it to her, Riri knows how to get attention from this little app - see one of her recent pics as a prime (rump) example...
Dawn O'Porter, journalist and writer - hotpatooties
Previously Dawn Porter before adding the O in honor of her recent marriage to Irish actor Chris O'Dowd, Dawn already has a huge twitter presence, with some 250,000 followers. She's also just written a book, Paper Aeroplanes.
Topshop, shop - Topshop
This British institution posts new items, store openings, fashion week catwalks and food. What's not to love?
Lena Dunham, writer and actress - lenadunham
The creator of cult TV show Girls -- which, if you haven't seen is a must watch -- posts a lot of pictures of her dog. But in my book this warrants no complaints. She's funny and intelligent to boot.
Liz Matthews, PR - lizmatth
Former journalist Liz Matthews owns LMPR, which boasts a client list including Rosie Huntingdon-Whitely, Alexa Chung, Laura Bailey, Daisy Lowe, Katie Hiller and Amanda de Cadenet. Pics are of these beauties - plus Liz's adorable twins.
Zooey Deschanel, actress, writer, singer - zooeydeschanel
The lady with arguably the best fringe in the business is the star of US sitcom New Girl and has a pretty impressive music back catalogue. Her pics are of co-stars and glam goings on.